The 5 Ps of Digital Marketing -Google Advertiser

As the world becomes increasingly digital and consumers become more connected and empowered, marketers must sharpen their digital senses and hone their digital intuitions. Many longstanding marketing frameworks are still valuable and relevant in our digital world, but here we offer a set of five principles that are especially critical for thriving in the current landscape. Our digital world both enables and requires success in these areas, which we see as best practices of savvy digital marketers.

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Creating Rollover Graphics – Photoshop CS5

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Understanding Slicing – Photoshop CS5

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Creating Web Buttons as Smart Objects – Photoshop CS5

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Transparent Graphics on a Solid Background – Photoshop CS5

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Optimizing photos as JPEGs – Photoshop CS5

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Tracking Subdomains – Google Analytics

You can track subdomains within the same profile as the domain. These are the basic steps:

1. Set up a new profile that will track all domains together. Make sure to preserve a master profile that tracks only the top-level domain. In order to do so, you’ll need to add additional lines to your tracking code for the top domain and the subdomains.
   
   Learn more about creating duplicate profiles.
2. Use a filter on the profile to distinguish between sub-domains.
3. Modify the tracking code for the domain and any sub-domains you want to track together.
4. Set up your links and form posts between all domains.

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Ecommerce Tracking using Google Analytics

The basic process for tracking ecommerce using Google Analytics can best be described by summarizing the three methods required for tracking ecommerce transactions on your site. These methods are described in the order in which you should invoke them in your shopping cart or ecommerce software.

1. Create a transaction object.Use the _addTrans() method to intialize a transaction object. The transaction object stores all the related information about a single transaction, such as the order ID, shipping charges, and billing address. The information in the transaction object is associated with its items by means of the order IDs for the transaction and all items, which should be the same ID.
2. Add items to the transaction.The addItem() method tracks information about each individual item in the user’s shopping cart and associates the item with each transaction via the orderId field. This method tracks the details about a particular item, such as SKU, price, category, and quantity.
3. Submit the transaction to the Analytics servers.The _trackTrans() method confirms that a purchase has occurred, and all data that has been built up in the transaction object is finalized as a transaction.

There are many ways that this information can be retrieved from the ecommerce engine. Some ecommerce engines write the purchase information to a hidden form that you can use, others keep the information in a database that you can retrieve, and others store the information in a cookie. Some of the more popular ecommerce engines that recognize Google Analytics provide their own modules to simplify order tracking for Analytics.

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Understand : Ecommerce Tracking in Google Analytics

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Pixel Bender Basics and Oil Paint Effects – Photoshop CS5

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Twitter has Launched @EarlyBird for advertise

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WebM – an Open Video Format for the Web

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