Turn Clicks Into Customers

See larger image Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (Paperback) By (author) Duane Forrester Product Description Turn online visitors into paying customers! You’ve gone through all steps of developing a powerful business presence on the Web-�"but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services. Forrester explains what works and what doesn’t for multiple online marketing strategies, including: E-mail Online searches Internet advertising Webinars Videos Social networking You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers. List Price: $24.95 USD New From: $15.49 In Stock Used from: $16.32 In Stock

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Download – 15 Ways To Get More Facebook Fans

This article is  good and benefit for your e-business.

I do not want to re-republished,

just give you a link to read and download from original site.

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EPORIA eCommerce – Sites that Sell More

EPORIA eCommerce – Sites that Sell More

Redmond, WA (PRWEB) May 4, 2010

EPORIA eCommerce (eporiaecommerce.com) is a conversion-focused eCommerce provider that helps online merchants take their web presence to the next level. EPORIA announced today the release of a free whitepaper that discloses the methodology to identify eCommerce providers that will bring the most significant value for the company’s unique needs – whether or not it’s EPORIA.

This whitepaper lays out a 5 step methodology to guide the eCommerce Solution shopping process and to quantify the value of potential solutions.

The goal of this paper is to demystify the experience for every eCommerce solution shopper and enable every business to hone in on the type of solution that will best suit their particular requirements.

The EPORIA staff speaks with many companies who are in the process of shopping for their next eCommerce solution. Recently, as the economy has become more tenuous, a pattern has emerged in the messages from online merchants.

According to EPORIA CEO Doug Adams, there are two overwhelming points that dominate conversations. The first is that it is difficult to distinguish one solution from another and to identify which would be the best fit for their business. “Every provider presents their solution differently,” Adams explains. “eCommerce shoppers become lost in all the features of the solutions. They just want to find a way to compare the contenders, apples to apples.”

The second common message, says Adams, is the fear of regret. The majority of the merchants to whom EPORIA speaks already has an eCommerce website, but seeks a change of provider. This is indicative of a common problem: disappointment in the performance of the website or its ease of management. Many invested in their current system because it promised easy SEO for massive organic traffic, simplified management or increased sales.

“They tell us they’ve been burned,” Adams says. “They don’t want to make the same mistake again but they just don’t know how to be sure they’re making a wise investment this time.”

This new whitepaper takes the pain out of the eCommerce solution comparison shopping process by covering the various sources of value a solution might bring, beyond initial price or sales goals. Rather than touting the prowess of any offering over another, it guides merchants through their own internal preparation, research, and decision making stages.

“We want online merchants to find the eCommerce solution that is the best fit for their business,” Adams states, “whether that solution is EPORIA or not.” In these tight times, EPORIA has set out to do something positive for the tech shopping community at large. This unusual act was spawned by the current financial climate and increasing complexity of eCommerce offerings available now. EPORIA took the initiative to help, by offering this blueprint for the eCommerce solution shopping process.

The five-steps presented in the whitepaper guide eCommerce buyers in selecting their ideal provider. By following these steps, companies are empowered to identify the solutions that will best meet their needs and deliver the highest return on investment for them. In the process, they will likely gain a much deeper understanding of what they truly need in a solution, and how to set their expectations for ROI.

According to Adams, “the right eCommerce provider will help grow the business. No matter what state the economy is in, every company should find significant, quantifiable value in this type of investment.”

Download the free whitepaper, titled “Quantifying the Value of eCommerce Solutions for Your Greatest Return on Investment” from www.eporiaecommerce.com .

About EPORIA eCommerce

EPORIA is a results-focused eCommerce solution provider enabling the attraction of more qualified traffic and maximized conversion for their clients. Site and order management are simplified by intuitive, no-code administration and seamless integration with back office systems. EPORIA’s attentive conversion experts work closely with each client to develop, support, and continually enhance the ideal combination of functionality, branded design, and workflow.

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The 5 Ps of Digital Marketing -Google Advertiser

As the world becomes increasingly digital and consumers become more connected and empowered, marketers must sharpen their digital senses and hone their digital intuitions. Many longstanding marketing frameworks are still valuable and relevant in our digital world, but here we offer a set of five principles that are especially critical for thriving in the current landscape. Our digital world both enables and requires success in these areas, which we see as best practices of savvy digital marketers.

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Tracking Subdomains – Google Analytics

You can track subdomains within the same profile as the domain. These are the basic steps:

1. Set up a new profile that will track all domains together. Make sure to preserve a master profile that tracks only the top-level domain. In order to do so, you’ll need to add additional lines to your tracking code for the top domain and the subdomains.
   
   Learn more about creating duplicate profiles.
2. Use a filter on the profile to distinguish between sub-domains.
3. Modify the tracking code for the domain and any sub-domains you want to track together.
4. Set up your links and form posts between all domains.

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Ecommerce Tracking using Google Analytics

The basic process for tracking ecommerce using Google Analytics can best be described by summarizing the three methods required for tracking ecommerce transactions on your site. These methods are described in the order in which you should invoke them in your shopping cart or ecommerce software.

1. Create a transaction object.Use the _addTrans() method to intialize a transaction object. The transaction object stores all the related information about a single transaction, such as the order ID, shipping charges, and billing address. The information in the transaction object is associated with its items by means of the order IDs for the transaction and all items, which should be the same ID.
2. Add items to the transaction.The addItem() method tracks information about each individual item in the user’s shopping cart and associates the item with each transaction via the orderId field. This method tracks the details about a particular item, such as SKU, price, category, and quantity.
3. Submit the transaction to the Analytics servers.The _trackTrans() method confirms that a purchase has occurred, and all data that has been built up in the transaction object is finalized as a transaction.

There are many ways that this information can be retrieved from the ecommerce engine. Some ecommerce engines write the purchase information to a hidden form that you can use, others keep the information in a database that you can retrieve, and others store the information in a cookie. Some of the more popular ecommerce engines that recognize Google Analytics provide their own modules to simplify order tracking for Analytics.

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Enabling E-commerce within Your Profile – Google Analytics

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